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Brand Guidelines · 2026
smartenic

Our Brand.

Clearly defined. Consistently executed.

Precision

Simplicity

Durability

Trust

Logo

Our mark.

Clear. Reduced. Unmistakable.

smartenic logo

Clear Space

Clear space
0.5x0.5x0.5x0.5x

Minimum spacing: Half the icon height on all sides.

Correct

Only use provided asset files

Ensure sufficient contrast with the background

Always maintain the clear space zone

Incorrect

Don't stretch or distort the logo

Don't change colors or add effects

Don't place on busy backgrounds

Color System

A color you won't forget.

Primary

smartenic Green

#00D084

Background

Deep Space

#050507

Foreground

Pure White

#FFFFFF

60% Background · 30% Foreground · 10% Accent

60 %
30 %
10 %
Typography

Our brand's voice — in letterforms.

Ag

Display

Outfit

Headlines, headings, hero text

Ag

Body

Inter

Body text, descriptions, UI elements

01

Mono

Geist Mono

Code, technical data, specs

Hierarchy in practice

Professional Displays for Your Business

IP66 weatherproof. 5000 nits. 24/7 operation.

Our outdoor displays withstand rain, snow, and direct sunlight — 365 days a year.

IP66 · CE-certified · Designed in EU

Photography

Dramatic. Authentic. Technical.

Dark. Dramatic. In the real world. Our images show products in actual use — never isolated, never staged.

Outdoor stele at night
Night Shot

Outdoor Stele

Dark. Dramatic. In the real world. Our images show products in actual use — never isolated, never staged.

BMW outdoor stele
Branded

BMW Stele

LED wall in gym
Indoor

LED Wall

Stele — Tag
Daylight

Stele — Tag

BMW Close-Up
Detail

BMW Close-Up

Gym Overview
Environment

Gym Overview

Voice & Tone

Like engineers who respect their customers.

Clear, not complicated

Technical facts in plain language. Every sentence has a purpose.

Confident, not arrogant

We know what we can do. But we'd rather prove it than claim it.

Professional, not distant

B2B doesn't mean boring. We're partners, not salespeople.

Before → After

Vorher

We offer high-quality digital signage solutions for professional use.

Nachher

Professional displays. Weatherproof. Designed in EU.

Vorher

Our customer service is available at all times and takes care of all your concerns.

Nachher

Problems? We're there in 2 hours. 24/7.

Vorher

The product has IP66 certification and is suitable for outdoor use.

Nachher

IP66 — survives rain, snow, and 50 °C heat.

We say

solutionrobustintelligentsimplepro supportweatherproof

We avoid

high-qualitypremium qualitymarket leaderrevolutionarystate-of-the-artsynergies
Social Media

The brand on social media.

Consistent visual language — from Instagram to LinkedIn. Here are our content templates.

Outdoor display
Product
smartenic

Sun-proof.

5000 Nits. IP66. 24/7.

Dashboard
Campaign

Earn with us.

30–60 % Revenue Share with adyoutiser.

smartenic
Outdoor Vision
CTA

Ready for your project?

From consultation to installation.

Jetzt anfragen
Rain environment
TechIP66

-30 °C to +50 °C.

Outdoor displays for any weather.

Statistic
5000Nits

Visible even in direct sunlight.

BMW installation
Testimonial

“Since the installation, our foot traffic has doubled.”

BMW Dealership Vienna

smartenic
Snow environment
Seasonal

Winterproof.

Works at -30 °C. No warm-up needed.

Indoor Vision
Launch

NEW: Indoor Vision.

4K. Silent. 24/7.

Deep Dive

All guidelines in detail